A recent study showed that the highest growth in Apple’s iPhone purchasing came from individuals who made less than  the median household income.

The study is based on the research consulting firm comScore. Since the month of June, there has been a significant increase of 48% of iPhone purchases among individuals making 25-50,000 per year. The growth rate for people making under $25,000 was 16%.

Approximately 43% of iPhone buyers are making above $100,000 per year, however the rate of growth for individuals making less than that is 3 time as high.

For the actual content on the iPhone, the study showed a 7% increase in mobile email usage and 5% increase in mobile music purchases.

Although this sounds like a big investment for lower income individuals, there are costs being saved when the device is utilized instead of multiple gadgets and services. So the iPhone is more practical for communication and entertainment, than the original perceived luxury item. An iPhone offers various services such as: phone, Internet, email, music collection, digital camera, and games, in addition to many third party applications.

Even if the numbers for a lower income group are mostly skewed by purchases of the iPhone by college students, it still signifies the deep market acceptance that this product has achieved.