If you run a highly capable smart-phone (such as a G1 or iPhone) complete with a full-fledged web browser, AdWords are likely soon to make an appearance during your mobile web use.

In fact, when running a campaign through AdWords, advertisers may even be able to have their ads run only on specific platforms — such as Google’s Android OS. This presents a unique opportunity to target the demographic a specific OS brings.

Of course, advertisers will also have the ability to choose to not have their ads displayed on mobile platforms.

What else is neat, is that because the mobile capabilities of certain smart-phones are so advanced, AdWords display will not have to be modified for the smaller screens, and will show as normal.